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Introduction of the cosmetic display rack
Introduction of the cosmetic display rack
, merchandising focus on to store the space utilization. With the help of background display in the shop to the customer to an array of goods impression.
Second, in the channel show frame is used below the setting of the height of the human body, and as much as furnishings Nakajima display shelf, so that customers can be in store in a natural way around the mobile.
, at the door of the shop, the window settings, so that pedestrians can from the shop will be able to clearly see customers are trial cosmetics shopping scene, with the window effect, mainly in order to attract the attention of more pedestrian.
Four, in the atmosphere to attention to store goods, jewelry, and other color collocation, through the promotional display rack and rich color use, effectively create a store atmosphere, extend the customer sojourn time in the shop, stay longer, deal opportunities greater.
Five, the product inside inn layout, door along the street as far as possible filled should quarter of goods, commodity prices, hot merchandise, paste color eye-catching posters, promotional display frame can exhibit advantages, in order to attract customers.
The biggest target group of cosmetics customers are women, but also a young woman. So in cosmetic display rack design must reflect the importance of female consumer psychology, and in particular attention to the use of commodity display effective mobilization of the customer's shopping sight of moving route and induce customers interested in shopping marketing method.
Commodity is not to stacking, hanging, placed vertically, horizontally, bulk, and whether sensitive to temperature and light, the particularity of display design are required. To design how the arrangements should be considered according to different varieties of business, if it is for customers to open, to provide customers with maximum convenience, such as fruit store box type shelves, bookstores platform style shelves, clothing store, the boom style shelves, cultural relics shops bogou rack, traditional pharmacies in the drawer type goods shelf and so on.
Cosmetics display shelves in space to be able to make cosmetics can be effectively arranged into a horizontal arrangement, in order to show the variety of different, vertical arrangement shows the same varieties of different specifications and grades. In the full space, should make all the shelves in the style to maintain unity, so that the purpose is to create a neat, orderly environment, to provide a good shopping atmosphere. Size, material, form features, color should be consistent, so that the shelf to achieve a sense of unity.
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Keywords in the article: cosmetic display